Our Story

We used to be a physical store in a small semi-touristic town in California, under a different name. We sold everything from clothing, Jewelry, Accessories, Toys, Home Décor and even small antique items. Because we were in a small town carrying all those items made easier for our customers to entertain themselves and shop for a variety of items at once. We consigned brand clothing names for women, men and children, and had providers for great merchandize with great price who we bought inventory for the non-secondhand items, the new items.

For the clothing we had two inventories, consignment and brand new items, they were all carefully selected not only to satisfy our customer taste but also to introduce something different that they will look great in it. It was a kind of store not to grow big, it meant to provide great products and sell for the best price possible.

I, the owner was raised in Brazil, then when I was 22 I moved to New York to study for my Master’s Degree. I then had an opportunity to move to Israel, where I met my American husband. I was shocked when I found out he grew up in Beverly Hills and his family had few clothing stores, and that is how they made some of their wealth, selling fashion to Hollywood business world and some actresses.

I always loved clothing and accessories and home décor, and after having my two daughters I enjoyed buying for them too. Now my older daughter 18, and the younger one is 15 both are pursuing to work in fashion. The younger one has been drawing models with outfits since she was 7. They also did some modeling.

I am starting this online store to provide great styles not only for Americans but also for the worldwide people without charging tones of money so everyone can afford, at least most of us. Also, hoping my daughters will eventually continue it and the proceeds will help with their college education that nowadays it is not a joke.

My fashion ideal is not something you can only see in magazine, it is about style with comfort. Clothing that makes you feel yourself and confident and happy. Our style has some feminine Brazilian with a bit tough Israeli tone. I hope you enjoy what you see and buy and come back again for more.